Over five years at Moon, I led brand-defining marketing initiatives and cross-functional programs that shaped the company's voice and visual identity. My work helped craft a distinctive, enduring presence—translating vision into impact and scaling Moon’s storytelling across platforms. Below are a few highlights that reflect this journey.
Startups Incubated with Moon
Writing Examples
Website Design
Led the vision and development of Moon’s first comprehensive digital flagship—a bilingual website that unified brand identity, product offerings, and editorial storytelling. Designed with distinct navigation experiences for English and Japanese audiences, the platform served as both a brand showcase and a functional destination, elevating Moon’s global presence and deepening engagement across markets.
Led Integrations of New Product Offerings
Developed Cohesive Brand Strategy
Content Creation and Thought Leadership Blog
Designed Project and Portfolio Overview
User Experience and Navigation
SEO Optimization and Analytics Integration
Video & Photo Creative Direction
Digital & Print Annual Reports
From 2020 to 2024, I led the creative direction and execution of Moon’s annual report—both in digital and print—a thoughtfully crafted narrative capturing the evolution of our ventures, culture, and vision. Each edition centered on a distinct thematic concept, brought to life through human stories and refined design. These reports became cornerstone brand pieces, offering stakeholders a transparent and artful reflection of Moon’s growth, values, and long-term ambition.
Creative Direction
End-to-End Content Creation
Integrated Digital and Print Design
Managed & Mentored Team of Writers
Moon Creative Lab 2.0
In 2023, Moon introduced three thoughtfully designed programs to empower the next generation of entrepreneurs:
Spark – an educational foundation in entrepreneurship;
Moon Boost – an incubation platform offering funding and strategic support; and
Moon Orbit – an experiential event series celebrating innovation and community.
I played a central role in shaping the brand narrative, content, and strategic direction of each program—ensuring every touchpoint reflected Moon’s mission to inspire and equip visionary founders.
Branding & Assets including website and social media
Video production for online educational videos
Event management and production
Press announcement and marketing materials