IAMBIC
IAMBIC, acclaimed as a TIME Best Invention, is on a mission to make shoes size-inclusive with AI-tailored footwear.
Digital Strategy | Social Media Strategy | Content Creation
I outlined a strategic approach to amplifying IAMBIC’s social media presence through a combination of organic and paid efforts, with a focus on influencer and celebrity partnerships. The plan focused on building successful initiatives, deepening audience engagement, and maximizing the reach of content.
My role included creating an influencer outreach strategy and coordinating content production to test various themes and audiences, optimizing engagement and resonance with IAMBIC’s target demographics. By experimenting with a range of content styles and leveraging data-driven insights, I established foundational approaches to improve brand storytelling, increase organic reach, and drive impactful interactions with new and existing followers. This initiative laid the groundwork for a scalable social media presence aligned with IAMBIC’s mission and growth objectives in preparation for their next model launch.
Recommendations
Instagram: Build a ongoing educational series focused on celebrating individuality, innovation in made-for-you products and sustainability.
TikTok: Emphasize individual styling content and stay agile with emerging trends and influencer opportunities.
LinkedIn: Focus founder storytelling to build awareness of brand and connect with target audience ie; tech entrepreneurs.
Influencer Marketing: Refine the influencer seeding program for more targeted placements and leverage UGC for authenticity and engagement.
Paid Social: Boost top-performing content on Instagram and TikTok, and integrate Facebook ads into an evergreen strategy for consistent growth.