IKEA

I am currently leading paid influencer campaigns across Instagram and TikTok. My approach emphasizes strategic creator partnerships, prioritizing influencers with a minimum 2% engagement rate and cultivating diverse campaign groups to resonate with a wide spectrum of audiences—including Hispanic communities, regional markets, families, and college-age consumers.

• Seasonally Relevant Content
  Campaigns were timed to align with seasonal moments, driving higher engagement, shares, and saves.

• Trending Content Formats
  By incorporating popular formats like “before and after” transformations, we maximized reach and audience retention.

• Niche Product Focus
  Spotlighting standout initiatives—such as sustainability efforts, Pride collaborations, and IBN membership—helped differentiate campaigns and strengthen cross-platform engagement.

Earth Month “This is Circular” Campaign

For IKEA’s Earth Month initiative, “This is Circular,” I led the end-to-end strategy, contracting, and execution of a six-influencer campaign designed to spotlight IKEA’s circular services, including the As-Is section and Buy Back & Resell program. The campaign aimed to educate and inspire customers to extend the life of their IKEA products, aligning with the brand’s goal to become a fully circular business.

I strategically selected and contracted creators who could authentically tell this sustainability story through their own lifestyle lenses. The campaign generated over 768K impressions and reached 611K+ unique accounts across Instagram and TikTok.

Through a clear creator brief, seasonal storytelling, and platform-optimized execution, the campaign successfully brought awareness to two of IKEA’s key sustainability initiatives, empowering customers to shop more consciously and contribute to a circular economy.