Drop of Sunshine Launch | Hello Sunshine
Bringing warmth, storytelling, and sisterhood to every sip
As part of Hello Sunshine’s official launch of Drop of Sunshine wine, I supported content strategy and on-site activations during the #ShineAway2024 conference—a celebration of connection, creativity, and women-led storytelling. I captured behind-the-scenes social moments and developed engaging, community-driven content to introduce the wine through an emotional lens.
One standout activation invited attendees to share: “Who is your drop of sunshine?”—a heartwarming interview series that celebrated the people who bring light into our lives. These candid, joyful responses were transformed into shareable Reels and stories, creating a radiant thread of human connection across platforms.
This initiative positioned Drop of Sunshine not just as a product, but as a conversation starter—turning a glass of wine into a moment of shared meaning.
Photography & Content Capture
Video Interview
Instagram Reels
Capturing these moments of connection and empowerment brought the mission of both Drop of Sunshine and Hello Sunshine to life, highlighting a community of women embracing each other’s journeys and accomplishments.