A luxury home fragrance brand offering organic incense sticks and room mist made from all natural, organic essential oils.
For City of Scents, I led the creation of their new brand guidelines and brand strategy HERE, shaping the foundation for how the brand communicates across touchpoints. I built a draft presentation that outlined visual identity, tone of voice, and positioning, ensuring consistency and cultural resonance within the competitive fragrance market.
Alongside strategy, I designed and produced social media assets that translated the guidelines into compelling, platform-ready content. These assets balanced storytelling with a polished, luxury aesthetic—bringing the brand to life online and setting the stage for cohesive campaigns.
This work not only provided City of Scents with a clear roadmap for future growth, but also elevated its digital presence, positioning the brand to stand confidently in conversations around taste, style, and luxury culture.
