Digital Design Experience
Creative Direction | Art Direction | Copywriting | Project Management
Moon Creative Lab 22/23 Digital Annual Report
Moon Creative Lab 20/21 Digital Annual Report
Moon Creative Lab Website Rebrand & Update
Storytelling
Design Challenge Campaign Animation
Creative Direction Concept
Focus: Endless Creativity x NFT
Digital artists and the positive impact NFTs are making on their lives through a sense of art ownership. Fashion brands are also looking towards NFTs as a form of digital presence to reach newer audiences and potentially link the authenticity of products. Digital fashion is at an all-time high leveraging 3D design. New and imaginative forms of movement that only digital art can amplify. There’s a futuristic and playful element to the ‘materials’ that only digital fashion can amplify. Digital art allows for an advancement in what textiles could do in future such as changing shape, colors or even transforming into something entirely different over time in the most sustainable way, pushing the boundaries of our imagination.
Social Media Management
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Grew Instagram followers from x to 11.2k
Grew Facebook followers from x to 23.3k
Managed Social Media Advertising Spend of $500 / mo
Presenter at annual 'The Experience' conference located in Australia in 2017
Developed internal social media program for small business owners as part of the ‘Clever Bunch Program’
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Wolven Threads approached me as a social media and design consultant. I worked on building out a social media strategy as well as developing photo shoots used in ad campaigns for Facebook, Instagram and email marketing campaigns.
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Oceanlovers' Digital Marketing Manager 2015-2018
Organically grew Instagram followers from 0 to 10.8k
Organically grew Facebook followers from 0 to 29k
Developed Oceanlovers Early Education Program for Preschool/Kindergarten
Created Digital Health and Wellness Magazine as Website Opt-in
Organized and facilitated Beach Cleanups Globally
Photography (Website, Social, Print)
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I worked directly with Kelsey to create fun, pin-worthy social content while teaching her how to manage social media on her own. My role included developing her brand, brand design assets, photoshoots and supporting in recipe development.
