Basic Bananas Digital Marketing Management
I managed Basic Bananas entire social media strategy leading the rebrand, ad spend and social media education program. Other tasks included writing copy for blog, video and podcast as well as management of weekly newsletter sent to entire Basic Banana database. During my time at Basic Bananas, the business had expanded to countries including New Zealand, Canada and the US.
Responsibilities and achievements
Organically grew Instagram followers from x to 11.2k
Organically grew Facebook followers from x to 23.3k
Managed Social Media Advertising Spend of $x / mo
Presenter at annual 'The Experience' conference located in Australia in 2017
Developed internal social media program for small business owners as part of the ‘Clever Bunch Program’
Social Media Rebrand, Strategy and Management
Guest Speaker on ‘Pick of the Bunch’ Podcast Episodes
